With the aim of developing my professional practice, and after the content from week 7, I have started to consider ways that I can improve the way that I am sending my work out to potential publishers, editors etc.
Key Takeaways from the presentation
- Embedding images into email: Makes great deal of sense as editors will receive many emails per day, so reducing the amount of work it takes to get to those images is fundamental to getting my work seen
- Portfolio: Having a physical portfolio is important as many people who see digital work all day appreciate the tangible qualities of print. What I personally like about a physical portfolio (a box of prints anyway) is the way that it allows the viewer to arrange and sequence work as they see fit, which allows a much more personal viewing experience. I have a box and sleeves, but have not updated the images within it. Something that I aim to update soon. The only caveat or course is the limit to face-to-face meetings that are happening now however, there is still potential to send portfolios for review if this is preferred.
- Treatment: Not something that I have truly considered however, there is much potential to create a ‘treatment’ that highlights my unique visual language when writing proposals, for example.
- Language: During the presentation Amy Simmons mentioned how using the language that is in a brief when creating responses and treatments. Something that I feel that I have been aware of but not sure, if I really capitalise on it. Considering this, I think it would be useful apply this tip when grant writing, which would really show consideration for their values. It would also be useful when writing pitches to publishers.
Much of the content within the presentation, I already knew, or at least was reminded of from my former practice as a freelancer. I have not been applying much of the tips to my recent sharing of the work, which linked to the amount of time that I used to do this regularly. The presentation was an important reminder to ensure that I am following some of the more effective ways of getting work in front of potential clients.
Keeping things a secret
Many of the photographer interviews that I listen to refer to certain projects and work, which is under wraps for the time being, or secretive until they are published. During Anna’s live lecture, she also mentioned that publications such as the New York Times would not publish anything that has already appeared on Instagram or personal websites. I have been quite keen to place everything that I have been photographing online, yet this could actually be detrimental to the success if my work – especially as I would also include a link to my website. My audience online is modest however, making the work freely available for public consumption would have an undermining impact on its monetary value, for both publishers and myself; whether or not my copyright is respected. Instead, it would be beneficial to share bodies of work after I have explored other avenues. This would retain its exclusivity and potentially monetary value. Ultimately, the work will end up online; it is just a question of timing.
On this note, I am going to pause the sharing of my work on Instagram and instead present it to potential clients in the first instance. I am also going to archive some of the images that I have shared recently to support the re-packaging and sharing of my carnival work and see how this affects its potential for publication.
Simmons, A., 2017. Week 7: Commercial Commissions with Amy Simmons, Falmouth: Falmouth University.