I had a meeting with Emily Macaulay today of ‘Stanley James Press’ to talk through how I might turn my project into the book. This was highly productive and extremely valuable to hear her extensive experience in creating book projects with photographers. I was very pleased to be able to discuss the project with her, as she has worked on some titles that I really enjoy, including Alma Haser’s Cosmic Surgery (Fig: 1), a Limited edition of Sugar Paper Theories (Fig: 2), Simon Robert’s ‘Brexit Lexicon,’ and also Portrait Salon exhibition catalogues, which always bring a unique quality to them over the standard image and caption on page (Fig: 3).
Macaulay, was interested in the project and how I have been considering the published object to be about trace and memory, we spent some tie discussing this and how it might come together as a book. McCauley is keen to understand how I have been putting together the project up until now and her process would then be to look at how formatting would best serve the story. Should we end up working on the book together, it would become a collaborative process over a period of time that could involve both the design and the production of the book.
There is much potential to develop my project in this way and dependent of the economics of the publication – an unfortunate but essential consideration – it could be either a full book, or closer to a zine. I am hoping for something in the middle, akin to the book that I produced with Out of Place.
One of the key questions that I was keen to talk through was the idea of fund raising for the title. This of course depends on the outcome. Cosmic Surgery, for example was funded through a highly successful Kickstarter campaign but this comes with it’s own pitfalls. Kickstarter expects a fee for its service and according to Macaulay was an extremely intense period of promoting and pushing the project through this platform. Alternatively, there is an opportunity to ‘pre-sale’ the title but that would of course depend on the amount of interest I was able to generate in the book and would also mean that I would need to produce some to show the product that people are buying into. That said, Macaulay did suggest that it was possible to ‘pre-sale’ the idea but that this would need some specific marketing to allow people to get on board without seeing the finished product.
A real positive from the meeting was how Macaulay was very used to working with independent photographers, such as myself and aware of the process of creating a book with varying budgets. Moving forward, I will follow up soon to see if it is possible to create my book designed by Stanley James Press.