Sustainable Prospects PHO704

Oxfam A – Development

| Phil Hill
Carbon Selfie

During the second meeting, we decided that one of the strongest ideas for this brief could be the idea of ‘Greenwashing’ and how a company, or entity might signal that they are green but in fact have an underlying carbon footprint. For example, using online streaming services, such as Spotify are actually worse for the environment than producing physical media in plastic, owing to the amount of energy it takes to send content over the internet (Blistein, 2019), and the use of cotton ‘tote’ bags over their plastic equivalent also have a pretty significant cost and need to be reused over 120 times for the offset to take effect (Edgington, 2019).

Aiming to stick with an online impact, we discussed the impact of the internet on the environment and there are figures that suggest that it contributes around 3.7% of the world’s greenhouse emissions (Griffiths, 2020). Where this relates to the ‘Your Street & Climate Change’ brief could be in raising awareness of this impact as it impacts all of us; we are all users of the internet, social media and mobile devices so all are contributing to this significant effect on climate change.

How do you raise awareness?

My idea is to create a viral social media campaign that could include short mobile device advertisements, hashtags, and even Instagram and/or Snapchat filters. It is worth noting however, that this would also have an impact on the environment by its very nature so it would be important to weight the cost/benefit of such a campaign. Ultimately, I believe that in order to cut-through in today’s online world, it is important to use the platform that everyone is currently engaged with – or risk such a campaign being ignored.

The goal of such a campaign might be to set a date where people could take part in a ‘world social media detox’ in a similar way to how the ‘Earth Hour’ works. This would focus on internet use.

Testing my idea
Figure 1: Phil Hill (October, 2020) Initial test for a viral video campaign.

To play with the idea of a viral social media campaign, I decided to utilise the statistics and see how that might look in the format of a quick video that would appear in the timeline of a social media app (Fig: 1). I feel that there is potential for a kind of interruption of the usual scrolling that takes place and may even have some kind of interaction with after they have uploaded a selfie.

I used a series of selfie images as a stand in for anything produced for the campaign that cycle quickly through to denote the amount of images uploaded to the internet every second. The text ‘Did you know that your #selfie costs 3.7% of the world’s greenhouse emissions’ is animated and plays through the duration of the short video. In order to give this additional clarity, I added a green layer in between with an 80% opacity, which also creates a link to Oxfam branding.

This is an initial test, so completely rough. The text could benefit from being slightly faster and there is also opportunity to add additional copy, such as the source of the statistics and additional Oxfam Branding.

Bibliography

Blistein, J., 2019. Is Streaming Music Dangerous to the Environment? One Researcher Is Sounding the Alarm. [Online] Available at: https://www.rollingstone.com/music/music-features/environmental-impact-streaming-music-835220/ [Accessed 7 October 2020].

Edgington, T., 2019. Plastic or paper: Which bag is greener?. [Online] Available at: https://www.bbc.co.uk/news/business-47027792 [Accessed 7 October 2020].

Griffiths, S., 2020. Why your internet habits are not as clean as you think. [Online] Available at: https://www.bbc.com/future/article/20200305-why-your-internet-habits-are-not-as-clean-as-you-think [Accessed 7 October 2020].

Writing Feedback

| Phil Hill

I have felt that I would like to develop my writing about photography as I have become quite interested in some of the ideas behind the reasons why I am photographing. I have taken the opportunity to submit a number of text to open calls and other competitions to see how I might develop this as part of my visual practice. Prior to the MA and when I was a freelance photographer, I would often contribute written articles to accompany my images and found that this was a useful way to present myself commercially. I found that editors and commissioners of work were more likely to hire me if I had a complete package of word and images – for the travel sector at least. This very much sits in the topics of the ‘Art and Commerce’ week as I acknowledge that the style of writing that I am pitching for are very different entities and should be approached in different ways.

After submitting to a number of these calls without much success, I replied to my rejected entry to the Source Magazine’s writing prize to see if I could get some feedback from the Editor, Richard West. For some context, my entry to the prize was about an idea that I had during the last module about how photographers aim to separate themselves from the sea of images; by drawing attention to the process of the photography in the images that they produce (Fig: 1).

Drawing Attention to the Image: Essay

Figure 1: Phil Hill (July, 2020) Link to ‘Drawing Attention to the Image’

West did see that I was aiming to write about what he referred to as the ‘presence of the photographer in the image’ (2020) however he didn’t think that the ideas I was putting across were put across in a convincing way. The idea of ‘Presence’ is clearly an area that I need to continue to investigate and read further into the topic in order to create a fully rounded argument. The examples that I used to support my points were also considered disparate, which may be a reflection of how I was trying to cram in as much information within the 700-word limit. Not a great deal of space to flesh out a convincing argument, which is completely a reflection on me as I have a tendency of dancing around a topic when I really need to be more concise (a challenge that I have found for each of the oral presentations). I was reading quite a bit into the topic and possibly needed some more time to really drill down to the fundamentals of the idea; I can see the links, yet unable to convey this to the reader, an important consideration for my writing and also my images. To better communicate the idea of drawing attention to the process, it was suggested that I might be better looking at concentrating on photographers working at a similar time, or focus on a similar subject as a better basis for comparison.

For example, West mentions that my use of Robert Frank in this regard as Source have in the past highlighted similarities to his aesthetic with that of the vernacular, and it is in fact Frank’s lens on the culture and politics of the time that is important (2020). This is a valid point, and I think that I have missed an opportunity to better explain my reasoning behind using Frank as an example in my essay. Crucially, I believe that there is an awareness that Frank has over the vernacular, which creates the separation of his work and comment on American society that it is synonymous for. Interestingly, in this week’s reading was ‘The Messy Truth’ episode on Authorship with Alex Coggin (2019) discussed the idea of how an image can be ‘unmistakeably authored,’ which is something that definitely feeds into this idea that I am trying to get across. Ultimately, the authorship that Coggin is referring to is a way that photographers apply the process and intentionally draws attention to the photograph, the photography, and the photographer creating a significance for the image. My essay, I feel was misinterpreted to be more about the photographer might use equipment, so I must work harder to ensure that my meaning is being interpreted. As West suggests, it is important to get many people to read through my work.  

Finally, West notes that my concluding paragraph could have been more concise, which is a fair point. I have started to understand that I have a tendency to not properly structure my essays and instead keen to get the ideas down onto the page in order to evolve the writing as I am typing. Potentially, in future this is something that I should treat as a draft version to be structured (Table: 1).

Introduction
Definition of TermsIf you are going to utilise terminology in a particular context
Argument oneReason + Counter point
Argument twoReason + Counter point
Argument threeReason + Counter point
Conclusion
Table 1: Phil Hill (October, 2020) Suggested future essay structure
Bibliography

Coggin, A., 2019. The Messy Truth: Alex Coggin on Authorship [Interview] (May 2019).

West, R., 2020. RE: Submission: Source Writing Prize [Email] (1 October 2020).

Art & Commerce

| Phil Hill

I teach digital media at an FE college, so my current practice is focused on this as my full time profession. I have also spent the last number of years working towards teaching qualifications and HEA Fellowship, which has meant the commercial aspects of my practice have taken more of a back seat. Prior to teaching, I was a full time freelance photographer, working on the travel and lifestyle sector mainly for airline publications (Fig: 1). Although this is far removed from the practice that I am aiming to develop on the MA, I do still license images from my archive on a fairly regular basis through a range of different platforms.

Figure 1: Phil Hill (2012) ‘Australia’s Wild West’ spread for Sawasdee Magazine (Thai Airlines).

Throughout this process, I have sought commercial opportunities with the work that I have produced for each of the module in order to raise my profile as an art practitioner over an editorial photographer. I enjoy teaching, so see myself producing longer term projects whilst moving more into higher education teaching in the medium to long term.

During the afternoon 'Children's Procession' at Gillingham Carnival. Part of Wessex Grand Prix: Gillingham Carnival
Figure 2: Phil Hill (October, 2019) Gillingham Carnival
During the afternoon 'Children's Procession' at Gillingham Carnival. Part of: Wessex Grand Prix
Figure 3: Phil Hill (October, 2019) Rory, Gillingham Carnival

During Positions and Practice for example, I created a project around Somerset Carnivals that I grew up with (Fig: 2). As this was the first project that I produced for the MA, I feel that it was more in line with the work that I used to produce. I aimed to share this work through a number of platforms and gained initial interest from the BBC and C41 magazine but unfortunately, owing to the pandemic, priorities changed, and the work no longer fit into what they were publishing. I did get one of the portraits from the series into the KLPA this year and although that has no reward as commerce, it does help to raise profile (Fig: 3).

Figure 4: Phil Hill (July, 2020) Beechfield School marketing banner
Figure 5: Phil Hill (July, 2020) Luis, Beechfield School.

During the last module, I also produced a series of images for a local school, which they used for marketing (Fig: 4) and in return I was able to access and create a number of portraits that contributed towards my project (Fig: 5).

Jumping to this module, my aim is to try and create some projects that would run alongside the development of my WIPP, which also have more commercial possibilities and could translate into funding and/or building of profile. To develop my approach from the first module, I also want to see the possibilities of creating work utilising the research, style and intent developed over the past year. I have been continuing to send work and have gained some interest, which has yet to translate into something tangible but has been quite positive. One of my aims since the beginning of the MA was to also explore the potential for funding, which might be more in line with my intent, so will be creating a community focused grant application to gauge possibilities in Art and Commerce.

Alys Tomlinson – Tomlinson comfortably blends both her commercial practice as well as her long term art projects on her website as there is a clear difference between these two areas. Her client list is very much based on working with institutions and focussed on people, which aligns quite well with her personal work, such as ‘Ex-Voto.’ She has said that she doesn’t see a significant need to separate these two on her site as they all represent her practice and her ability to work in both realms (2020). Tomlinson has also stated however, that even though she is represented by a gallery and she would like to see her work move towards this area, she acknowledges the need for her commercial practice to co-exist with her art practice (2019)

Clementine Schneiderman – What is most interesting about Schneiderman’s approach is how she embeds herself into the communities that she focusses her work on. And by doing so she creates opportunities for both her own practice and also commercial outlets for her images without compromising her intent. ‘It’s Called ffasiwin’ (2019) for example, is an ongoing collaborative project with a community of the Welsh Valley and merges seamlessly with commissioned work that she has completed for Vogue.

Simon Roberts – Roberts has established a practice that also blends his personal projects with his commercial work and seems to have reached a point where he is commissioned to create work related to this personal practice.

Planned Commerce
Grants

I stated in my project proposal for positions and practice that I was keen to go through the process of applying for grants and bursaries, especially during this module where it feels the most relevant. I have applied for others prior to this module, for example a Grain Bursary and the RPS Postgraduate bursary, which have been useful to work through the process of these kinds of application. I am interested to apply for an Arts Council Grant as I feel this too would be useful to explore possibilities and work through the process. My aim is to propose a project that is thematically related to my research project and can be worked on alongside it, if not form part of my wider project. As my research is centered around the idea of community, I feel that it would be a good organisation to work with and I also aim to include the college where I work as it performs an essential service for the community.

Writing

I have been developing my academic writing and during the breaks between modules, I have been aiming to consolidate my research by writing essays in response to ‘calls for papers.’ So far I have not had success at publishing any of these however, one of my essays was well received by the editor who replied with interest in the ideas that I presented but unfortunately it did not fit with what they were currently publishing. I take this as a really positive response to my writing yet my approach still needs to be refined. In that case, I submitted what I had instead of considering what they would be interested in, which is clearly not the right way to approach submitting work. I have now focused attention onto themed calls to create a piece of writing that is still speculative but also thematically expected. For example, I was forwarded an opportunity that called for papers on the theme of ‘Community,’ which aligns with my research project and I will work towards submitting for this. Additionally, this has the added benefit of supporting the research that I am creating for my photography.

Feedback from rejected essays has been a challenge as most organisations are not in a position to provide it. However, I recently entered the Source magazine writing prize and although I did not get my essay selected, the editor was willing to respond to my request for feedback, which I was greatly appreciative and intend to reflect and refine my approach to writing.

Bibliography

Schneiderman, C., 2019. Ffasiwn Magazine. Bristol: Bleak & Fabulous / Martin Parr Foundation.

Tomlinson, A., 2019. The Messy Truth – Alys Tomlinson on Awards [Interview] (11 November 2019).

Tomlinson, A., 2020. A Small Voice: Conversations with Photographers – Episode 123: Alys Tomlinson [Interview] (5 February 2020).

Oxfam A initial Idea

| Phil Hill

I decided to select the Oxfam A as I am quite interested in exploring the idea of climate change on my own street. It aligns quite well with the research and my investigations into the idea of community and that I have already begun to create work based in my local area.

One of my key goals for Sustainable prospects was also to see how I might apply the focus of my research project and its core idea into a more commercially viable project, so this creates an embedded opportunity for me to consider first. It also means that there is potential for crossover and any of the images that I create for the brief might also sit quite well in the broader project that I am working on this module.

1. Your Street & Climate Change

Coming up with a concept that shows how climate change impacts everyone, not just how it is perceived in media as happening in other places far away. There is a topicality to how we are being impacted during the pandemic and arguments as to if Covid-19 was as a result of climate change, with no clear evidence that suggests so. However, there are other drug resistant Pathogens that are becoming more and more dangerous as a result of climate change (Richtel & Jacobs, 2019).

We are surrounded by all kinds of fungus, which are unable to live in the human body owing to our warm blood and a body temperature of 37 degrees Celsius, which the fungi will die off as it lives at much lower temps. Yet, one particular strain known as Candida Auris has been infecting a number of people around the world leading to deaths in some of the cases (Webster, 2020). What is being suggested, is that this fungus is periodically being exposed to warmer and warmer days as the climate is heating up ono average every year. As a result, it is able to survive at much higher temperatures, which crucially means that it can also survive in the human body causing disease (2020). Additionally, there has been a steady decline in body temperatures, especially in western culture, which has been linked to the way modern medicine has had an impact on our ability to survive many illnesses (Casadevall, et al., 2019).

What is quite striking about Candida Auris is that it exists everywhere, including on the streets that we live. Until now it has not posed a threat, until climate change has created the conditions for its need to survive at higher temperatures. This is something that has the potential to impact all of us and could even lead to the next pandemic if not addressed.

This is an initial idea at this stage, but I do see some potential in exploring it as a way to highlight that climate change impacts everyone and Is not just something that effects those in faraway places. I will pitch the idea as I feel that it can fit the Oxfam brief however, do realise that it also has a lot of links to the Welcome Trust ‘Climate and Health’ brief. If we as a group decide to create something else for the Oxfam A challenge, I may still explore this one independently and submit to the Welcome Trust photo competition as I feel it should be explored.

Bibliography

Casadevall, A., Kontoyiannis, D. P. & Vincent, R., 2019. On the Emergence of Candida auris: Climate Change, Azoles, Swamps, and Birds. American Society for Microbiology.

Richtel, M. & Jacobs, A., 2019. A Mysterious Infection, Spanning the Globe in a Climate of Secrecy: The rise of Candida auris embodies a serious and growing public health threat: drug-resistant germs.. [Online] Available at: https://www.nytimes.com/2019/04/06/health/drug-resistant-candida-auris.html
[Accessed 1 October 2020].

Webster, M., 2020. Radiolab Podcast – Fungus Amungus. [Online]
Available at: https://www.wnycstudios.org/podcasts/radiolab/articles/fungus-amungus
[Accessed 1 October 2020].