We did not have subscriptions to National Geographic in my house growing up, however I vividly remember going to the dentist who had piles of the magazine and I would be in awe of how cinematic the world looked. It was these pages that inspired me to want to travel the world and photograph.
This week’s task is an interesting one for me as I have shot for the spin-off publication, National Geographic Traveller Magazine (Fig. 1). I have also reflected on this, when we looked at Gaze.
It is worth noting that National Geographic Traveller is primarily about showing beautiful destinations that you might go on holiday as opposed to what its parent publication supposedly stands for. National Geographic Traveller operates and runs features in a similar way to how Conde Nast, The Sunday Times Travel Magazine, and Lonely Planet also publish travel features. One of the key differences is that it comes with the branding associated with National Geographic, including its distinctive yellow border.
As Grundberg Stated “the photographs found in the National Geographic represent the apotheosis of the picturesque” (Grundberg, 1988), and it is through Traveller magazine that it takes this to the most extreme. National Geographic have recently acknowledged a past built on exploitation (Goldberg, 2018) yet still create an aesthetic that undermines the moral high ground that they seek to occupy. For Traveller magazine, they completely ignore this moral standing and only print images of exotic locations to sell holidays. If National Geographic is aesthetics for supposed cultural importance (Lutz & Collins, 1991, p. 134); National Geographic Traveller is purely aesthetics for the sake of exoticism. My assignment for example, was to illustrate an article on Bali, Indonesia that was created off the back of a press junket paid for by the Indonesian tourist board, a common practice in travel editorial but not what you would expect in its parent. When picking up Traveller magazine, the reader looks at that yellow border and distinctive brand logo and would naturally associate this spin-off with all of the mythology that National Geographic is synonymous for. In many ways, franchises and spin-off publications that utilise the coded branding of National Geographic are everything that is wrong with National Geographic.
I am completely complicit in this. I shot the assignment and took the money. Reflecting on this for my oral presentation in Positions and Practice, I questioned my moral and ethical position and how I would photograph the most aesthetically pleasing image whilst also witnessing all of the challenges and the poverty that happened around me. Since then I was listening to Hannah Starkey discuss the challenges of gaze (Starkey, 2019), who equated a rise in male gaze was in part to do with the last recession, creating a culture of lazy advertising. Starkey was talking about the commodification of women, however where this relates to National Geographic and Traveller magazine is how we also commodified the land; sex and exoticism sells. As a freelancer in my twenties around the same time, it was exciting to be paid to travel and photograph as ignorant as I was to the impact that my images have.
Now that this position has been challenged, I hope to move forward in a more engaging way and not occupy the view of the photographer as Ariella Azoulay described as “a male figure roaming around the world and pointing his camera at objects, places, people, and events, as if the world was made for him. He can vanish from people’s worlds in the same way that he appeared in them” (Azoulay, 2016, p. 2).
To test that here, I have selected a recent portrait that I created at the food bank over the road from my home. It might be worth noting that I also spent the afternoon helping out with the aim of gaining the trust of the people that I wanted to photograph (Fig. 2)
Azoulay, A., 2016. Photography Consists of Collaboration: Susan Meiselas, Wendy Ewald, and Ariella Azoulay. Camera Obscura: Feminism, Culture, and Media Studies, 01 01, 31(1 91), p. 2.
Goldberg, S., 2018. For Decades, Our Coverage Was Racist. To Rise Above Our Past, We Must Acknowledge It. [Online] Available at: https://www.nationalgeographic.com/magazine/2018/04/from-the-editor-race-racism-history/ [Accessed 21 10 2019].
Grundberg, A., 1988. PHOTOGRAPHY VIEW; A Quintessentially American View of the World. [Online] Available at: https://www.nytimes.com/1988/09/18/arts/photography-view-a-quintessentially-american-view-of-the-world.html [Accessed 4 March 2020].
Hill, P., 2020. Mark from Elim foodbank. [Photo].
Lutz, C. & Collins, J., 1991. The Photograp as an Intersection of Gazes: The Example of National Geographic. Visual Anthropology Review, 7(1), pp. 134 -148.
Starkey, H., 2019. A Small Voice: Conversations with Photographers. Episode 102 – Hannah Starkey [Interview] (3 April 2019).
Warwick, H. & Hill, P., 2013. Free Spirit. National Geographic Traveller (UK), 01 03, pp. 92 – 101.