Month: March 2020

National Geographic and Me

| Phil Hill

We did not have subscriptions to National Geographic in my house growing up, however I vividly remember going to the dentist who had piles of the magazine and I would be in awe of how cinematic the world looked. It was these pages that inspired me to want to travel the world and photograph.

Figure 1. Phil Hill & Helen Warrick (March, 2013) National Geographic Traveller.

This week’s task is an interesting one for me as I have shot for the spin-off publication, National Geographic Traveller Magazine (Fig. 1). I have also reflected on this, when we looked at Gaze.

It is worth noting that National Geographic Traveller is primarily about showing beautiful destinations that you might go on holiday as opposed to what its parent publication supposedly stands for. National Geographic Traveller operates and runs features in a similar way to how Conde Nast, The Sunday Times Travel Magazine, and Lonely Planet also publish travel features. One of the key differences is that it comes with the branding associated with National Geographic, including its distinctive yellow border.

As Grundberg Stated “the photographs found in the National Geographic represent the apotheosis of the picturesque” (Grundberg, 1988), and it is through Traveller magazine that it takes this to the most extreme. National Geographic have recently acknowledged a past built on exploitation (Goldberg, 2018) yet still create an aesthetic that undermines the moral high ground that they seek to occupy. For Traveller magazine, they completely ignore this moral standing and only print images of exotic locations to sell holidays. If National Geographic is aesthetics for supposed cultural importance (Lutz & Collins, 1991, p. 134); National Geographic Traveller is purely aesthetics for the sake of exoticism. My assignment for example, was to illustrate an article on Bali, Indonesia that was created off the back of a press junket paid for by the Indonesian tourist board, a common practice in travel editorial but not what you would expect in its parent. When picking up Traveller magazine, the reader looks at that yellow border and distinctive brand logo and would naturally associate this spin-off with all of the mythology that National Geographic is synonymous for. In many ways, franchises and spin-off publications that utilise the coded branding of National Geographic are everything that is wrong with National Geographic.

I am completely complicit in this. I shot the assignment and took the money. Reflecting on this for my oral presentation in Positions and Practice, I questioned my moral and ethical position and how I would photograph the most aesthetically pleasing image whilst also witnessing all of the challenges and the poverty that happened around me. Since then I was listening to Hannah Starkey discuss the challenges of gaze (Starkey, 2019), who equated a rise in male gaze was in part to do with the last recession, creating a culture of lazy advertising. Starkey was talking about the commodification of women, however where this relates to National Geographic and Traveller magazine is how we also commodified the land; sex and exoticism sells. As a freelancer in my twenties around the same time, it was exciting to be paid to travel and photograph as ignorant as I was to the impact that my images have.

Now that this position has been challenged, I hope to move forward in a more engaging way and not occupy the view of the photographer as Ariella Azoulay described as “a male figure roaming around the world and pointing his camera at objects, places, people, and events, as if the world was made for him. He can vanish from people’s worlds in the same way that he appeared in them” (Azoulay, 2016, p. 2).

To test that here, I have selected a recent portrait that I created at the food bank over the road from my home. It might be worth noting that I also spent the afternoon helping out with the aim of gaining the trust of the people that I wanted to photograph (Fig. 2)

Figure 2. Phil Hill (March, 2020) Mark at Elim Foodbank
Bibliography

Azoulay, A., 2016. Photography Consists of Collaboration: Susan Meiselas, Wendy Ewald, and Ariella Azoulay. Camera Obscura: Feminism, Culture, and Media Studies, 01 01, 31(1 91), p. 2.

Goldberg, S., 2018. For Decades, Our Coverage Was Racist. To Rise Above Our Past, We Must Acknowledge It. [Online] Available at: https://www.nationalgeographic.com/magazine/2018/04/from-the-editor-race-racism-history/ [Accessed 21 10 2019].

Grundberg, A., 1988. PHOTOGRAPHY VIEW; A Quintessentially American View of the World. [Online] Available at: https://www.nytimes.com/1988/09/18/arts/photography-view-a-quintessentially-american-view-of-the-world.html [Accessed 4 March 2020].

Hill, P., 2020. Mark from Elim foodbank. [Photo].

Lutz, C. & Collins, J., 1991. The Photograp as an Intersection of Gazes: The Example of National Geographic. Visual Anthropology Review, 7(1), pp. 134 -148.

Starkey, H., 2019. A Small Voice: Conversations with Photographers. Episode 102 – Hannah Starkey [Interview] (3 April 2019).

Warwick, H. & Hill, P., 2013. Free Spirit. National Geographic Traveller (UK), 01 03, pp. 92 – 101.

Are you Drowning Yet?

| Phil Hill

I have written about parts of this topic a couple of times since the start of the MA and I think it is definitely important to really consider the context of how my work is displayed, and the audience of that work:

Photo Books, for example. I absolutely adore them and spend many hours looking at my own small collection. However, I was interested to listen to Simon Norfolk in a recent Small Voice Podcast (Norfolk, 2019), who said that he himself is done with them. His reasoning for this is down to the audience of photobooks, which is almost entirely that of other photographers, and a middle-class demographic of photographers, which can be problematic for a number of reasons. When you consider that many of these books have small print runs of around 150, and can be exceptionally expensive, this can be limiting in the dissemination of the work; for the socially concerned photographer, what you are actually doing is creating esoteric works for other people like yourself which does not bring issues to a wide and diverse audience.

Norfolk’s critique continued, and he also discussed the way that some of the major awards operate to only reward those that are part of the same cliques within the traditional photography world and this kind of self-congratulatory feedback loop will ultimately harm the practice of photography and its relevance.

Figure 1. Simon Norfolk (2020) Instagram Profile.

Interestingly, Norfolk cited Instagram as the space where the most current photography is happening and has worked to increase his own audience to around 150,000 followers (Fig. 1). Norfolk also discussed photographers such as Joey L as potentially moving the medium forward in this sphere, yet wouldn’t be considered by the traditional gallery system. Added to this, I also read recently of the TikTok photographer Derek Harris with a 3.6 million fan base (Harris & TikTok, 2020). These two examples are not who you might consider as legitimate photographic artists and social media creates a homogenised view of photography (Fig. 2), yet they draw audiences that clearly cannot be ignored, and to a great extent show that photography still has a large audience, albeit a younger demographic than those who might follow the Photographers Gallery; this could be considered a gateway into other parts of the photographic world. The rise of these photographers is surely a reaction by a generation that only consumes media via an online platform and technologies potentially considering the way we consume imagery archaic and obsolete.

Figure 2. Insta Repaet (2020) Image from @Insta_Repeat

Norfolk’s comments on Joel L were an interesting one however, he stated that he did not really like his work, a statement of which I tend to agree with owing to L’s highly exoticised gaze which is similar to the discussion around the National Geographic gaze we are looking at this week. However, Norfolk did have a great deal of respect for his ability to create an audience, and L’s aesthetics and technical ability can’t be discounted wholly. When I looked up Joey L’s Instagram however, he was actually using his most recent posts to promote his own first photobook, ‘We Came from Fire’ (L, 2019). So, even with L’s large online audience it seems he still places value on the tangible medium, albeit with a much larger print run no doubt.

Continuing this point, Last week’s reading of Bright’s ‘Of Mother Nature and Marlboro Men, I was struck by her discussion regarding Lisa Lewenz’s ‘Three Mile Island Calendar’ (Bright, 1985) which consciously presented the work using a highly mass produced format playing with the notion of how these images would normally be viewed – primarily in a corporate report setting. This kind of presentation has impact over how you might expect to see a landscape image within its black borders and hung on white walls. To do something similar in a contemporary form of mass production, which ultimately would be using an online platform such as Instagram, the context could quickly drain away (Sontag, 1979, p. 106) as the image gets swallowed up by the countless others uploaded every second.

Where the photo book may hold more resonance with audiences outside of the photography world might be through publishers such as Hoxton Mini Press who will look for secondary markets for the books that they produce. For example, the book ‘One Day Young’ by Jenny Lewis (Lewis, 2015) is a beautiful series of portraits of mothers and their brand new babies, which was bought for me and my wife when my daughter was just born, and I have also seen it for sale in stores such as Oliver Bonas, creating an opportunity for those unaware of photography in the esoteric sense to access it. However, and I consider my editorial print background here, market forces shape the creation of photography for the masses and ultimately leads to its homogenisation, as broad appeal and aesthetics take the place of challenging work, which was certainly the kind of images that I shot for airline and travel magazines. There are advertisers and increasing market share to think about.

Bibliography

Anonymous & Instagram, 2020. Insta_Repeat Instagram Profile. [Online] Available at: https://www.instagram.com/insta_repeat/ [Accessed 2 March 2020].

Bright, D., 1985. Of Mother Nature and Marlborough Men. Exposure, 23(1), p. Online.

Harris, D. & TikTok, 2020. derrekharris TikTok Profiles. [Online] Available at: https://www.tiktok.com/@derrek.harris [Accessed 2 March 2020].

Lewis, J., 2015. One Day Young. 1 ed. London: Hoxton Mini Press.

L, J., 2019. We Came From Fire. 1 ed. New York: Powerhouse Books.

Norfolk, S., 2019. A Small Voice: Conversations with Photographers [Interview] (12 June 2019).

Norfolk, S. & Instagram, 2020. SimonNorfolkStudio Instagram Profile. [Online] Available at: https://www.instagram.com/simonnorfolkstudio/ [Accessed 2 March 2020].

Sontag, S., 1979. On Photography. London: Penguin.