As my intention for the Landings exhibition was to not compromise locations and spaces to show my work, I decided to focus on an online exhibition, which I discussed earlier. Owing to the nature of the online exhibition, I still wanted to offer some kind of physical object (Fig: 1).
After the last webinar it was suggested that I try and ground my research project in the place that I am taking the images. I have found that Watford was an influential printing hub up until very recently. It was responsible for the printing of all of the major newspapers and colour supplements as well as government propaganda during WW2 (read more here). I decided then that it would be good to use this in my own publication and create a zine as a mini colour newspaper. Unfortunately, it is not possible to get this done in Watford so in the end I opted to get my zine printed using ‘The Newspaper Club’ who have been responsible for producing a number of high-profile photography newspapers and zines.
I wanted the design to be minimal so not to distract from the images (Fig: 2), however, to maintain the link to the place, I have chosen to create the cover background using yellow, and the typeface in red, both from from the Watford town coat of arms (Fig: 3), and more commonly associated with the Watford football team (Fig: 4) and can be seen all over the town. As my images are black and white, these are the only elements of colour in the series.
The typeface used is called ‘Calendas plus’ in Bold by font foundry Atipo (Fig: 5) and is also going to be used for the landing page of my exhibition and also in the social media promoting the show. The typeface is a clear serif that links again back to newspaper headlines and Watford printing. To maintain the minimal style of the zine, the cover only displays the title and my name, and some additional information on the back as well as a QR code, which links to my website (Fig: 6). My design for the cover was inspired by ‘Out of Place’ books, who have employed this kind of cover for a number of their zines, including ‘Spark’ by Andy Pilsbury (Fig: 7) and ‘This Must be the Place’ by Daniel Lyttleton (Fig: 8). The books that ‘Out of Place’ produce are primarily about places, and those not normally photographed, so I feel that my own journey through Watford may have an audience there.
As mentioned above, I have also produced a landing page for my exhibition, which also utilises the same cover design as my zine (Fig: 9). This creates a consistent branding that should feel more professional when clicking through whilst also providing a differentiated experience other than just viewing my existing web galleries on my website. The landing page utilises a simple enough HTML coded index page that has the same typeface embedded into the page and a fade in code so that the title is not too abrupt on visiting.