Contextual Research

Ways of Showing Work

| Phil Hill

The Creative Hub by the Printspace put together a really useful guide in the different ways to show and promote work (2020). I am going to attempt to analyse these approaches compared to what I have already done and what I could to towards them. My notes are numbered in red.

Budget of £0 – £250Instagram 1Website 2Magazine/Blog Feature 3
Cost:£0£120- £250 per year (if using a template) £0
Time to Launch:1 week1 monthDepends on publisher
Post Launch:7 – 20 hours per week4 hours per weekDependent on the reach of the feature
Getting Noticed:Make interesting content and engage with other users, which will organically build your followingImprove SEO blogging and regularly refreshing content. Link to your site from all from all social accountsShare/Publish the feature on all your social media accounts
Key Tasks:– Making interesting & original content
– Post scheduling
– Engagement with other users		– Domain registration
– Logo & corporate identity design
– Choosing & adapting site template
– Set meta tags & meta descriptions for pages
-Choose SEO friendly URLs		– Find publications that suit your work
– Create press package, email, supply images in correct format
– Ensure your website is working for when people click through
Figure 1: Creative Hub (2020) Table showing different methods of showing work with a budget of £0 – £250
  1. Instagram: Having run an instagram account for quite a few years, I find it quite challenging to maintain the level of consistency and sustained approach to sharing and commenting. I understand that this is important and do maintain my presence on the platform
    • I have found that when i was freelancing that platforms, such as Linkedin are far more valuable for building a focussed interest in my work as i am sharing it with professionals who have a vested interest in seeing what I can do
    • That being said, Instagram feels much more accessible and is an important part of getting my work in front of audiences
  2. Website: My website is a self hosted WordPress site after many years of running template sites, I actually enjoy the flexibility of WordPress. However, consistency in the presentation, although might be considered dull and formulaic, is useful for clients and editors who would easily navigate the work knowing the formula of Squarespace et al.
    • Maintaining my website in this way is flexible but also much more cost effective than using a template site. My running cost for my own site is roughly a third of what Creative hub is suggesting. Not including the recent update to my website that included a custom theme, which was the first time that I invested in a premium version.
    • The downside of running this myself is that I must invest much more time in the setting up and really research SEO techniques (which I still have much to do).
  3. Blogs/Magazines: In addition to the promotional side of sending work to be shared and reviewed. I am also keen to pitch my work for syndication and publication, which would also mean payment to me. This of course, is how I would operate as an editorial freelance. That said, there is an expectation that I would need to share work for free in certain circles in order to generate the interest required for paid opportunity.
    • In order to make my work more valuable to publishers it is also worth creating written work in support of my photography.
    • Also worth considering any secondary markets for the work to make it as accessible as possible outside the usual photographic channels.
Budget of £250 – £1,250Printed Portfolio 4Zine 5Group Exhibition 6
Cost:£300 – 700£500 – 1,250£250 – 1,000
Time to Launch:2 – 4 weeks3 – 6 months2 – 4 months
Post Launch:2 – 4 hours per week4 – 6 hours per week10 – 15 hours per week during show. 5 – 10 hours following up interest after
Getting Noticed:Attending portfolio reviews & festivals. Meetings with agents/ art buyers/creative directors/marketing/creative agenciesHaving a launch. Selling online & getting reviewed blogs/magazinesPromoting the event extensively across social media, press reach-outs, emailing invites, posting out printed invites
Key Tasks:– Confirm edit
– Print test strips
– Choose paper
– Choose presentation method
– Arrange reviews/meetings		– Confirm edit
– Write copy
– Research print/bind methods
– Design layout
– Print/bind final version		– Space hire
– Curate/install
– Private view/refreshments
– PR: marketing/press/social media
Figure 2: Creative Hub (2020) Table showing different methods of showing work with a budget of £250 – £1,250
  1. Printed Portfolio: I am thinking at this stage of the MA, that I am not in a position to have a completed printed portfolio. I am a proponent of a well presented printed portfolio and am keen to pursue this in the future for the FMP.
    • I already own a box for presenting prints, for example (Fig: 1). The argument for allowing readers to construct their own narratives from my work supports this method of printing and presenting work. They are also useful to spread prints out and see how they might work together – An important consideration for clients.
    • I also have a courier case, which is useful to protect the box and send it out to potential clients. This might include: publishers, galleries and other potential audiences for my work without necessarily having to spend the time travelling around myself. The more traditional method of getting work out there.
    • Portfolio reviews can be quite costly and it is really important to only attend those that represent value for money. Better value would be to really research potential clients and buyers of my work and set up meeting with those people instead.
    • A downside of this method is the need to replace prints as they are frequently handled, which would be a concern of a blurb style book and folder style folio, however print sleeves might circumvent this.
    • In terms of what might represent the most value for money in presenting work, this might be the best in time and money spent, over a book dummy for example. it also allows others to see sequences in the work that will work for them.
  2. Zine: I produced a zine collaboratively during the task in week 3 and learned some really valuable lessons in the production and printing. Primarily in the setting up and compromises required. Taking on board these lessons, I have also produced a zine to support my Landings exhibition.
    • What could be quite useful about zines is the ability to make a self published object that I can then sell myself. The main challenges is the initial outlay of this can be quite costly, especially when I do not have the £500 stated by Creativehub above.
    • To truly make a success of self published zines, it would be useful to already have an established audience, which is where platforms like Instagram would be useful.
    • For Landings, I have produced a short run of 20 zines (the minimum required by The Newspaper Club for printing).
    • Even if I do not manage to sell any copies of my zine, they can become a useful promotional tool to send out to potential audiences of my work.
    • I can also submit the zine to the ‘Self Publish be Happy’ library.
  3. Group Exhibition: Not something that I have lots of experience with outside of an academic setting. That said, the Landings 2020 experience will be useful to understand the process and potentially see how disparate bodies of work can be curated together.
    • Additionally, all of the work that I am carrying out towards the creation of my own zines and website updates will support creating promotional material for group shows in the future.
Figure 1: Seawhite (2020) Archival print box
Budget of £1,250 +Solo Exhibition. 7Art Fair. 8Book. 9
Cost:£1000 – 7000£3,500£5000+
Time to Launch:3 – 6 months1 – 3 months6 – 12 months
Post Launch:40 – 60 hours per week during show, 20 hours following up interest after12 hours a day during the show, 20 hours following up interest after8 – 20 hours per week
Getting Noticed:By promoting the event extensively across social media, press reach out and direct emailGood presentation, understanding the type of attendees to the fair, following up diligently on interestHaving a launch, finding stockists, entering book awards, attending publishing fairs, selling online, getting reviews
Key Tasks:– Space hire
– Curate/Install
– Private view/refreshments
-PR: marketing/press/social media
– Create show catalogue
– Set up print sales; online and in the space		– Design & curate the space
– Create catalogue and takeaways for attendees (e.g. postcards)
– Setting up digital capture of details
– Set up point of sale terminals		– Create edit, produce dummy
– Get text written
– Review/critique
– Final edit
– Research printing techniques
– Design
– Promotion
Figure 3: Creative Hub (2020) Table showing different methods of showing work with a budget of £1,250+

This block is potentially a bit beyond me at the moment due to financial and where a solid audience will need to be created in order to justify some of these.

  1. Solo Show: There are opportunities to exhibit work in venues that do not cost as much as this, or would even be free for a percentage of any sales. The compromise would potentially be in the location of such venues however.
    • promotion would inevitably still cost money to produce the materials necessary.
    • Many of the options that have been outlined above might also need to be put in place before I am in a position to be able to put on a solo show.
  2. Art Fair: This is another one that I am fairly new to. It could present a good opportunity to build an audience for my work if the right fair was selected. Quite risky with the budget that CreativeHub suggests.
  3. Book: Book publishing is an interesting one. As I understand it, if you even manage to secure the interest of a publisher, you might still have to put together a substantial investment of money in order to realise the book.
    • There are a number of dummy book awards and Mack’s for example is free to enter.
    • As I work for an FE college, there are a good amount of facilities to help me realise a book dummy should I wish to pursue that in order to keep the costs down
    • Sequencing is vital for the success of the book as it could be easily overlooked.
Bibliography

Creative Hub, 2020. How to Show your Work. London: Printspace Studios Limited.

Writing as Process

| Phil Hill

I have been spending time considering the photograph as an object related to my research around Object Orientated Ontology, black and white images and a documentary aesthetic. Source magazine also have a writing prize, so I have put together a short article about the topic as i feel this would be a good way to explore ideas and also use writing as a process to present them:

Drawing Attention to the Photograph
Robert Frank (1955) Elevator, Miami Beach – From ‘The Americans”

When Robert Frank penned his application to the Guggenheim foundation leading to the hugely influential ‘The Americans’ trip, he wanted: “To produce an authentic contemporary document, the visual impact should be such as will nullify explanation” (Frank, 2012). This accomplishment was never in dispute. However, he also did something else: Frank showed the US photographed and by doing so, drew attention to the act of photography in challenging the stiff, formal technical proficiency of traditionalists such as Henri Cartier-Bresson and his mentor, Walker Evans (O’Hagan, 2014). Frank broke all the rules with his approach to process, As John Szarkowski points out: “what was being described had to be described because it was there, it didn’t have to be described according to the rules and formulations that were thought of as being good photography” (2013). Frank’s photographs openly display the act of photography by showing you the means of its production (showing you the strings): motion blur, un-level horizons, moving the depth of field from the main subject of the image, shifting attention. Things that are only shown through photographs, and considered mistakes by some, yet they cut through the illusion of perfection, making them relatable and placing Frank into the photograph as the photographer.

This idea of drawing attention to the photographic act might sound pretty obvious to anyone looking at Frank’s photographs, now part of the mythology of a documentary aesthetic: black and white inviting the reader to view the subject nostalgically, for example. These quintessential qualities of the photograph are opposed to the way that we interpret the world and a learned knowledge of their perceived importance, as Vilém Flusser notes: “Many photographers … prefer black-and-white photographs to colour photographs because they more clearly reveal the actual significance of the photograph, i.e. the world of concepts” (2000, p. 43). Of course, for Frank, black and white film was the primary means to photograph, yet it still highlights a contrast of the real world. Contemporary photographers such as Vanessa Winship, choose to utilise this conceptual suggestive power of black and white, clearly recognising the subjective act of photography, or as she puts it best, the area “between chronicle and fiction” (Winship, 2015), drawing attention to her photographs’ contrast of the concrete world and as objects in themselves.

Drawing attention to the act of photography separates it from the sea of images occupying our daily lives, perhaps one of the last bastions of differentiation that the photographer has. It is easy to take a picture, everyone has the means to do it, but the awareness of the photograph as an object remains with those willing to study it and then accentuate its qualities, both conceptual and technical. Photographers do this often with apparatus. For example, Joel Mereowitz considers the theatre of the 10×8 camera in which he captured Provincetown a significant part of that work, where even during the late 70’s and early 80’s must have seemed like apparatus from a distant time (Meyerowitz in Perello, 2020). This idea also led to Alys Tomlinson making a ‘break through’ in pursuit of her seminal project ‘Ex-Voto’ when she switched to large format black and white (Tomlinson in Smith, 2020).

The theatre of apparatus also draws attention to the photographic act, though not necessarily for the viewer. It is more of an interaction between the author and subject as it creates the means to interject the visual associations of candid and vernacular; apparatus invites intrigue, breaking down tension with a curious subject. It should be noted, this reaction may not have happened without its presence bringing up questions of subjectivity and representation as it is more an intervention by the photographer author, as Philip Toledano reminds us, “The art is always about you [the photographer] in some respect, it’s just a question of how visible you are in that photograph; how much you can see yourself or other people can see you” (Toledano, 2020). In our world of images, how does the photographer differentiate themselves from the vernacular and the sea of images? Going back to the example of Robert Frank, who’s subject was the vernacular – you draw attention to the photography within the photograph.

Bibliography

Flusser, V., 2000. Towards a Philosophy of Photography. 2018 reprint ed. London: Reaktion Books Ltd.

Frank, R., 2012. A Statement by Robert Frank (1958). [Online] Available at: https://americansuburbx.com/2012/07/robert-frank-a-statement-1958.html
[Accessed 15 July 2020].

Meyerowitz, J., 2020. The Candid Frame #500 – Joel Meyerowitz [Interview] (26 January 2020).

O’Hagan, S., 2014. Robert Frank at 90: the photographer who revealed America won’t look back. [Online] Available at: https://www.theguardian.com/artanddesign/2014/nov/07/robert-frank-americans-photography-influence-shadows [Accessed 16 July 2020].

Szarkowski, J., 2013. John Szarkowski On Robert Frank’s Book ‘The Americans’” (1986). [Online] Available at: https://americansuburbx.com/2013/05/john-szarkowski-on-robert-franks-book-the-americans-1986.html [Accessed 16 July 2020].

Toledano, P., 2020. A Small Voice: Conversations with Photographers – 132 Phillip Toledano [Interview] (10 June 2020).

Tomlinson, A., 2020. A Small Voice: Conversations with photographers – 123 – Alys Tomlinson [Interview] (5 February 2020).

Winship, V., 2015. A Small Voice: Conversations with Photographers – 003 Vanessa Winship [Interview] (11 November 2015).

Some Surfaces: Publications

| Phil Hill

I have been looking at my own book collection for some inspiration into potential exploration into publication.

I very much enjoy photo books and collect them enthusiastically. It is worth noting however, that the photo book might not be an effective end in itself, as it can be quite a limiting format to display work. There is a great deal of prestige in having a book published of course and I would absolutely love to have one of my own. The audience for these books is quite limited however and it is important to understand this before chasing this as an output for a photography project, which should consider other ways of presenting work and making it accessible.

The primary market for photography books is other photographers, which the demographic is notably white middle-class. This has been one of the reasons why Simon Norfolk, for example, stopped producing books as a matter of course, noting that they are more about an insular self-congratulating between photographer that does not look outside its own bubble (2019). Norfolk is quite damning, but makes a solid point, if you are producing a body of work, especially one that is socially concerned, having 300 books produced will not reach enough people. There is an argument for the photography book as a way of opening doors into other avenues of publication, for example Vanessa Winship’s ‘She Dances on Jackson’ (2013) also has features on the BBC (Coomes, 2013), and The Washington Post (Dickerman & Winship, 2018) with the latter being published in 2018, long after Winship’s book has sold out and a collectable rarity. Of course, any work by Winship is going to have a life beyond its limited publication, however this is an example of how a body of work can continue to reach audiences beyond its printed origin. There may be a need to consider the secondary market for photography outside of photography. Hoxton Mini Press are quite good at creating these and I have regularly seen copies of Jenny Lewis’s ‘One Day Young’ (2015) in parenting shops.

Understanding that I would ultimately like to produce a photo book, however also considering that the project must exist outside of only that format is important for the effective dissemination of a photography project. This is another good reason for my Landing exhibition to be displayed online as it makes the work accessible to all with the option to purchase a limited-edition zine for anyone invested in collecting and rarity.

Looking at different binding and publication options

Postcard Sets
Figure 1: David Bailey (2014) Box of postcards produced to coincide with Bailey’s ‘Stardust’ exhibition at the National Portrait Gallery.

Knowing and understanding that I have no authority in the reading of my work by others, postcard sets present a really interesting way to present a body of work. I have used this method in the past as a marketing tool to send out to potential editors. One of the biggest draws to this format is the ability to spread the work out in front of you and create your own narratives by placing images together (Fig: 1). The challenge of the book is that the sequence is fixed to the linear journey through the book format. This was pointed out by the curator of Jack Latham’s ‘Sugar Paper Theories’ exhibition at the Royal Photographic Society (2019), who stated that the audience of the exhibition had free reign to create their own version of the narrative, which very much suited the conspiracy and mystery of the ‘Sugar Paper Theories’ work. Postcards have the advantage of being a tangible art object, which is not limited by any sequenced narrative of the author. The size of a standard postcard makes them ideal for mailing out to potential audiences and buyers of work, however the size could be considered limiting as it is quite a small size compared to many other books.

Figure 2: Lewis Bush (2016) Postcard set for ‘A Model Continent’

Lewis Bush produced a postcard set of his work ‘A Model Continent’ (Fig: 2), which is glued on one edge to be flicked through as a book. It is quite delicate and potentially designed to be taken apart by the reader, however I have tried to keep them together. This continues the idea of the object having rarity but removes any advantage that the postcard had as a flexible narrative presentation.

Saddle Stitch Binding
Figure 3: Portrait Salon et al (2015) Exhibition Catalogue cover and with stickers attached.

In 2015, Portrait Salon created an interesting concept for its exhibition catalogue, which links to the flexibility of the postcard. The book was essentially a sticker album where you would have the book and a pack of stickers that could be placed in any way that you wanted (Fig: 3). This created a method of giving the audience agency in the way that the work could be read and placed together. Once the stickers are placed they are of course fixed.

Figure 4 Sadie Catt (2019) Cover and interior spreads from ‘Woodstock’

Saddle Stitching might come across as lower quality than a traditional case bound book. It is much more accessible financially however and can be created as a very high-quality art object in itself. For example, Sadie Catt’s book ‘Woodstock’ (2019) is a beautifully produced saddle stitch book with a very nice finish (Fig: 4), which has been stitched not stapled (Fig: 5). I also really like the letterpress wrap that creates a greater sense of the book’s quality.

Figure 5: Sadie Catt (2019) Woodstock book with stitching finish.
Perfect Bound
Figure 6: Ewen Spencer (2005) Open Mic book cover.

Ewen Spencer’s self-published book titled ‘Open Mic’ (Spencer, 2005) is perfect bound and creates an exhibition catalogue aesthetic (Fig: 6). This is another method that is more accessible to self-publishing and does make the resulting publication look more professional over many saddle stitch books that can come across looking like zines. What I find challenging when reading through Spencer’s book is when an image is printed across pages, much of it can be lost to the gutter of the book (Fig: 7). This feels like it is because of the binding method that is quite tight and does not open out.

Figure 7: Ewen Spencer (2005) Image printed across spreads.
Case Bound
Figure 8: Nick Turpin (2016) ‘On the Night Bus’ book cover and close up.

Considered the best binding technique (Philipson, 2017), it creates a significant sense of the quality of the book. As an object it seems to denote the significance of the photography within and understanding the hard work that goes into getting a book published, there is also the prestige of having the work in a hard cover book. I have a few Hoxton Mini Press books who’s aim is to create high quality but accessible books, primarily focused on East London (2020). The covers are generally linen with an image (Fig: 8) and smaller in size than many of the books that I have. The size compares to Spencer’s ‘Open Mic’ but is more easily read and images viewed (Fig: 9).

Figure 9: Nick Turpin (2016) Spread from ‘On the Night Bus’
Experimentation

Unfortunately, my ability to experiment with publication is limited by the current situation, however I was lucky enough to have some printed pages from the previous modules and a printed-out PDF book dummy I made prior to the MA to use.

Figure 10: Phil Hill (July, 2020) Pagination test

I am fairly used to creating PDF books using InDesign, however printing them out is not something that I have been too concerned with up to this point. The challenge is getting the pagination correct when setting up the printer (Fig: 10), which was my aim when I printed these out. I still have some research and development to do in this area as although I was able to work out pagination for saddle stitch (Fig: 11), I could not get the case bound version to print correctly without setting up a separate InDesign file for each of the book’s signatures (Fig: 12).

Figure 11: Phil Hill (July, 2020) Saddle Stitch test
Figure 12: Phil Hill (July, 2020) Book Signatures for case bound book test.

I created a saddle stitched booklet using black thread with holes I punched myself. A little uneven without the correct tools for the job but useful to understand the process (Fig: 13). My finished book is rough but works, albeit with some loose pages (Fig: 14).

Figure 13: Phil Hill (July, 2020) Saddle Stitch outcome

Figure 14: Phil Hill (July, 2020) Loose pages in Saddle stitch test

Using some of the lessons learnt from the saddle stitch, I have also created a booklet from the signatures I set up, without a cover for now. Each signature is essentially a saddle stitched booklet, which is then sewn together in order and glued. Again, mine is very rough but works well as a booklet (Fig: 15)

I would have liked to have made these experiments with my current work in progress research project, however it has been really valuable to explore and better understand the differences between bindings. Moving forward, I think that i am still very keen to produce my work in a physical medium. As I am waiting for the delivery of my Landings Zine (Fig: 16), I can use these lesson to develop that process and refine it ready for my WIOPP Submission for this module.

Figure 15: Phil Hill (July, 2020) Case bound binding test

Figure 16: Phil Hill (July, 2020) Digital version of Landings zine with current research project images.
Bibliography

Bush, L., 2016. A Model Continent. 1 ed. London: Self.

Catt, S., 2019. Woodstock. 1 ed. Frome: The Lost Light Recordings.

Coomes, P., 2013. Each picture paints 1,000 words in Vanessa Winship’s US photos. [Online]
Available at: https://www.bbc.co.uk/news/in-pictures-22508301 [Accessed 15 July 2020].

Dickerman, K. & Winship, V., 2018. Deeply poetic photos focus on the nexus of ‘chronicle and fiction’. [Online] Available at: https://www.washingtonpost.com/news/in-sight/wp/2018/06/06/deeply-poetic-photos-of-the-junction-between-chronicle-and-fiction/ [Accessed 15 July 2013].

Hoxton Mini Press, 2020. About Us. [Online] Available at: https://www.hoxtonminipress.com/pages/about-us [Accessed 15 July 2020].

Latham, J., 2019. Sugar Paper Theories. Bristol: Royal Photographic Society.

Lewis, J., 2015. One Day Young. 1 ed. London: Hoxton Mini Press.

Norfolk, S., 2019. A Small Voice: Conversations with Photographers [Interview] (12 June 2019).

Philipson, S., 2017. WHAT’S IN A BIND? 4 TYPES OF BOOK BINDING – PROS AND CONS. [Online] Available at: http://blog.ironmarkusa.com/4-types-book-binding [Accessed 15 July 2020].

Spencer, E., 2005. Open Mic. London: ESbooks.

Winship, V., 2013. She Dances on Jackson. 1 ed. London: Mack.

Producing: Landings Zine

| Phil Hill

As my intention for the Landings exhibition was to not compromise locations and spaces to show my work, I decided to focus on an online exhibition, which I discussed earlier. Owing to the nature of the online exhibition, I still wanted to offer some kind of physical object (Fig: 1).

Figure 1: Phil Hill (July, 2020) Digital version of Landings Zine ‘I hope this finds you safe and well’

After the last webinar it was suggested that I try and ground my research project in the place that I am taking the images. I have found that Watford was an influential printing hub up until very recently. It was responsible for the printing of all of the major newspapers and colour supplements as well as government propaganda during WW2 (read more here). I decided then that it would be good to use this in my own publication and create a zine as a mini colour newspaper. Unfortunately, it is not possible to get this done in Watford so in the end I opted to get my zine printed using ‘The Newspaper Club’ who have been responsible for producing a number of high-profile photography newspapers and zines.

Figure 2: Phil Hill (July, 2020) Zine front cover
Figure 3: Watford Borough Council Logo
Figure 4: Watford FC (2020) Watford’s football team logo.

I wanted the design to be minimal so not to distract from the images (Fig: 2), however, to maintain the link to the place, I have chosen to create the cover background using yellow, and the typeface in red, both from from the Watford town coat of arms (Fig: 3), and more commonly associated with the Watford football team (Fig: 4) and can be seen all over the town. As my images are black and white, these are the only elements of colour in the series.

Figure 5: Atipo (2020) Calendas Plus Bold Typeface.
Figure 6: Phil Hill (July, 2020) Zine back cover.

The typeface used is called ‘Calendas plus’ in Bold by font foundry Atipo (Fig: 5) and is also going to be used for the landing page of my exhibition and also in the social media promoting the show. The typeface is a clear serif that links again back to newspaper headlines and Watford printing. To maintain the minimal style of the zine, the cover only displays the title and my name, and some additional information on the back as well as a QR code, which links to my website (Fig: 6). My design for the cover was inspired by ‘Out of Place’ books, who have employed this kind of cover for a number of their zines, including ‘Spark’ by Andy Pilsbury (Fig: 7) and ‘This Must be the Place’ by Daniel Lyttleton (Fig: 8). The books that ‘Out of Place’ produce are primarily about places, and those not normally photographed, so I feel that my own journey through Watford may have an audience there.

Figure 7: Andy Pilsbury (2019) Cover of ‘Spark’ Zine.
Figure 8: Daniel Lyttleton (2018) Cover of ‘This Must be the Place’ zine.

As mentioned above, I have also produced a landing page for my exhibition, which also utilises the same cover design as my zine (Fig: 9). This creates a consistent branding that should feel more professional when clicking through whilst also providing a differentiated experience other than just viewing my existing web galleries on my website. The landing page utilises a simple enough HTML coded index page that has the same typeface embedded into the page and a fade in code so that the title is not too abrupt on visiting.

Figure 9: Phil Hill (July, 2020) ‘I hope this finds you safe and well’ landing page.