As my intention for the Landings exhibition was to not compromise locations and spaces to show my work, I decided to focus on an online exhibition, which I discussed earlier. Owing to the nature of the online exhibition, I still wanted to offer some kind of physical object (Fig: 1).
After the last webinar it was suggested that I try and ground my research project in the place that I am taking the images. I have found that Watford was an influential printing hub up until very recently. It was responsible for the printing of all of the major newspapers and colour supplements as well as government propaganda during WW2 (read more here). I decided then that it would be good to use this in my own publication and create a zine as a mini colour newspaper. Unfortunately, it is not possible to get this done in Watford so in the end I opted to get my zine printed using ‘The Newspaper Club’ who have been responsible for producing a number of high-profile photography newspapers and zines.
I wanted the design to be minimal so not to distract from the images (Fig: 2), however, to maintain the link to the place, I have chosen to create the cover background using yellow, and the typeface in red, both from from the Watford town coat of arms (Fig: 3), and more commonly associated with the Watford football team (Fig: 4) and can be seen all over the town. As my images are black and white, these are the only elements of colour in the series.
The typeface used is called ‘Calendas plus’ in Bold by font foundry Atipo (Fig: 5) and is also going to be used for the landing page of my exhibition and also in the social media promoting the show. The typeface is a clear serif that links again back to newspaper headlines and Watford printing. To maintain the minimal style of the zine, the cover only displays the title and my name, and some additional information on the back as well as a QR code, which links to my website (Fig: 6). My design for the cover was inspired by ‘Out of Place’ books, who have employed this kind of cover for a number of their zines, including ‘Spark’ by Andy Pilsbury (Fig: 7) and ‘This Must be the Place’ by Daniel Lyttleton (Fig: 8). The books that ‘Out of Place’ produce are primarily about places, and those not normally photographed, so I feel that my own journey through Watford may have an audience there.
As mentioned above, I have also produced a landing page for my exhibition, which also utilises the same cover design as my zine (Fig: 9). This creates a consistent branding that should feel more professional when clicking through whilst also providing a differentiated experience other than just viewing my existing web galleries on my website. The landing page utilises a simple enough HTML coded index page that has the same typeface embedded into the page and a fade in code so that the title is not too abrupt on visiting.
After working in the successful collaboration during the week 3 zine making task, we all wanted to have something tangible and decided it would be great to print the zine out for us all to keep. Additionally, Tim suggested that this could coincide with the Landings exhibition to add value to our exhibitions.
This meant that we would need to seek a printer produce what we had created digitally. The initial version of the zine was 24 pages (or 12 spreads) including the longer fold out page in the middle (Fig: 1). The idea behind the fold out was to create something memorable and interesting at the heart of the zine, the challenge with this is the printing cost associated with creating something so unique meant that it became far too expensive to produce. We instead came back together to re-adjust the layout to maintain some of that same interest but also allow it to be printed for a reasonable amount (Fig: 2). It has been a useful exercise to go through the process of trying to get the zine printed as it is useful to understand these kinds of challenges before attempting to get one of my own completed.
I am familiar with the imagery that she produced for ‘Sweet Nothings’ (Fig: 1) and also with some of the individual images from ‘She Dances in Jackson’ (Fig: 2) however not the complete series, which I am finding a really interesting place to look and research. Winship’s use of Black and White is a conscious choice and a method, as she puts it ‘showing that the world is, in fact, in colour’ (2015) and I am very drawn to that concept having become interested in the photograph as an object as it feels very much as though the black and white is a method of highlighting not only that our world is colour (at least our perception of it), it is also a way of showing that the world has been photographed. This also ties in quite well with how Vilem Flusser discusses the use of black and white photography as a way of logically analysing the world (Flusser, 2000). Winship’s approach really resonated with me when looking at her work. Her consideration to the subject and the use of a medium specifically designed to slow down the process of taking images, which was something that Alys Tomlinson mentioned when also making the switch to black and white film for her series ‘Ex-Voto’ and cited Winship as influential in taking this approach to her project. Roughly two thirds of the book ‘She Dances on Jackson’ are landscapes, which is interesting for someone who is primarily associated for her portraits. However, when speaking with Ben Smith, Winship notes that the landscapes are as much about people as her portraits are, meaning that these images are a Significant part of any body of work that Winship is creating. And she goes on to discuss more about this relationship between people and landscapes for an interview with the British Journal of Photography:
“I would like to convey something about fragility, about how both the landscape and the human beings who inhabit it are marked by their history and their place within in it, here and now”
(Winship, 2014)
Winship is also aware of the photograph as a subjective act and considers what she does as a junction between chronicle and fiction, which is a significant acknowledgment of how her works exists with elements of the documentary aesthetic but also constructed in its narrative. I find this the most interesting about her work as she is also making reference to the act of photography and the object of the photograph in her work.
My Project
It feels that any image made during this time, which considers people and community will inevitably be compared to how we are coping and living with covid-19 and the ‘new normal.’ During the last module this was thrust upon my project and I had to react to it. During the period between modules I was still continuing to take images, albeit not really to do with my research project but very much looking at what we all were seeing at the time and what I have since see a number of photographers focus projects on – discarded items of PPE that seem to occupy the landscape around us (Fig: 3). Now that I am back creating work for my research project, I wanted to actively avoid these objects, knowing that as people come to view my work it will be read as being about these concepts and ideas naturally. I can hint at this however, through the title of the work, for example, which considers the power of how image and text work together, as Barthes points out: “Formally, there was a reduction from text to image; today there is amplification from the one to the other” (1977:26).
My intention is to call this body of work ‘I hope this finds you safe and well,’ which is a phrase that I have adopted to open correspondence such as emails. This was to adapt the common phrase ‘I hope that this email finds you well,’ the emphasis is on the word ‘safe’ that should resonate with the audience, as the word has come to symbolise this period.
Even though I may not be looking for the artifacts of the pandemic to include in my work, I believe that there is still an anxiety in the people and the landscape, which I am aiming to include in the images. My project has inevitably evolved as a result into a kind of post lock down exploration and journey through the landscape, which is starting to consider Watford one of the characters in the narrative as much as any of the portraits might be. It is important to start considering this and had been a key point of my feedback received for the project so far. Essentially, I really need to ground the narrative in the place, much like Alec Soth does with his work ‘Sleeping by the Mississippi’ (Fig: 4). Soth considers the river a metaphor for the kind of wandering that is present within the book (Soth in Schuman, 2004). Soth also is considering the mythology inherent in this part of the US, connected to the perception of ‘America’ through the culture that we consume, which strikes an interest for me me as there are elements of this through the research into documentary photography and the way that we expect that kind of photography to look based on the documentary canon of images that exist already.
What is a Watford then?
For me Watford has always felt like a place without a clear identity. Its proximity to London means that a vast majority of people who live here, do so to commute into the city. This same proximity also means that the shear size of London and its cultural content dwarfs anything that might happen within Watford itself. The town is inside the M25 roadway that surrounds Greater London but it is not part of the capital, though it is considers an Urban district. As well as the M25, there are a great number of other significant transport links in the town: Heathrow, Luton, the M1 and the A1 are nearby; the high speed rail link that goes to Euston, the Metropolitan underground station, and the Overground all run from Watford. All of these are designed to speed people away.
Historically, there is also the Grand Union canal running from London to Birmingham and it was the introduction of the canal as well as the railway that led to Watford’s initial rapid growth leading to its establishment of a major printing town (Moorhead, 2014), where the place that I work was once called the Watford college of printing, responsible for training typesetters and printers for the newspaper industry in the UK and also the world and also the production of all government propaganda during WW2. If Watford was to have had an identity it would have potentially been tied to the now defunct printing industry here and also the impact that the education of printers will have had on the printed word. This could of course be an area to consider when creating my own publications.
“Rotary photogravure was a technique which was first used in Watford to reproduce very fine, high quality fine art prints and then it went on to be used to produce colour magazines. All the ladies’ colour magazines, like Woman’s Weekly and Woman’s Own, were all printed in Watford, as well as most of the colour supplements for the Sunday newspapers.“
(2014)
From a transport perspective Watford appears to lack its own agency as to get anywhere outside of London or Birmingham for example, you must travel into London first. It is a significant commuter town and has evolved to nurture this as it is one of the main reasons for its success as a town. It is also one of the last places that you could encounter before it is London, between London and Countryside. Surrounding Watford, there are a number of really beautiful parks and natural landscapes, which I have started to really take an interest in. I was struck when reviewing my first images that some of them almost look like they could be North America, a particular resonance for me and my Canadian wife.
Linking back to my use of black and white, its use by Winship and other photographers is a way of drawing attention to the fact that something is being photographed. It could also be that this acknowledgment of the medium in the image is a way to place myself into the narrative, albeit subtly. I am there through the act of photography without having to be in any of the images as a subject. There needs to be a further development in the landscape and really placing Watford as one of the central characters of the project together with the portraits and the use of black and white, which places me as another character.
Bibliography
Barthes, R., 1977. Image, Music, Text. Translation ed. New York: Fontana.
Flusser, V., 2000. Towards a Philosophy of Photography. 2018 Reprint ed. London: Reaktion Books.
Moorhead, R., 2014. At one time nearly everyone living in Watford had a job connected to the print industry. Now Dr Caroline Archer has put together an exhibition – 100 Years of Printing Education. She talks to Rosy Moorhead. [Online] Available at: https://www.watfordobserver.co.uk/leisure/localexhibitions/10962647.at-one-time-nearly-everyone-living-in-watford-had-a-job-connected-to-the-print-industry-now-dr-caroline-archer-has-put-together-an-exhibition-100-years-of-printing-education-she-talks-to- [Accessed 8 July 2020].
Schuman, A. & Soth, A., 2004. The Mississippi: An Interview with Alec Soth. [Online] Available at: http://seesawmagazine.com/soth_pages/soth_interview.html [Accessed 8 July 2020].
Winship, V., 2014. Still dancing: Vanessa Winship discusses her work [Interview] (6 August 2014).
Winship, V., 2015. A Small Voice: Conversations with Photographers – 03 – Vanessa Winship: [Interview] (11 September 2015).
I have started to consider how I want my work to be viewed in the lead up to the Landings exhibition and how it actually provides me with an opportunity to really analyse my online presence and start to create a curated online platform for myself that is much more focused on the kind of photography I am developing during this time.
My website was initially set up much like my MA blog, utilising WordPress and one of their themes called ‘Sketch’ (Fig: 1), which is also the same theme as this CRJ.* I have always liked the flexibility of the WordPress platform having used the blogging platform for over 10 years, more so after they introduced the portfolio feature for projects. WordPress has a massive community network in terms of support and people creating functionality for it, if there is a custom function that I want to use for my own site, chances are that there is a plugin available. It was also great to find out that Falmouth is keen on it and rolls it out for the CRJ meaning that I had prior experience that I could fall back on. The biggest draw of WordPress of course is that it is primarily free (with some exceptions for functionality and premium features), which creates a powerful tool at entry level.
The challenge has always been that usually the free options equal some sort of compromise. For example, the need to display the ‘powered by WordPress’ logo at the bottom of the site (Fig: 2), which could be removed with some tinkering of the code, this is quite a challenge for someone like me with little coding knowledge and could lead to a broken website. Although, not the end of the world, this display always felt a little unprofessional. A great number of websites that I have been looking at by other photographers, have a horizontal scrolling feature (Fig: 3), which creates an aesthetically pleasing way to look at a sequenced project, in a similar way to how you might read a narrative in a book. I feel that this is important as it can be a way of establishing an initial way to consume the work as I intended.
There are a number of sites that offer this kind of portfolio website experience including Format and Squarespace. I have previously used the American based Photoshelter when I was freelancing because it had a really good image proof and delivery function as well as full resolution storage, however even that was limited and would not allow me to do everything that I wanted. These examples are also premium subscription services, which I cannot really justify at this stage. Ultimately there are still going to be the inevitable compromises and it is a case of working out the ones that I willing to accept.
My website, although I updated just before the beginning of the MA, was quite bloated, and now that I am adding galleries for my most recent projects, it was also confused. My website was a platform for promoting my freelance practice as a travel and lifestyle photographer, however this is not something that I have done professionally for a few years (although I do still take on commissions and license work); my practice is evolving into more of an art practice concerned with longer term research projects (Such as the ones conducted during the MA).
It is important for the audience of my work not to be confused with the work that I presenting on my site, even though it is useful to show the types of professional work that I have conducted, as this shows a level of competence and professionalism. It is also important that the form and function of my website also create a framework (or surface) for the effective dissemination and consumption if my work.
After some research, I found a well-designed theme that can be used with WordPress and would effectively display my work and could be rolled out to my website ready for the Landings exhibition at the end of the month (Fig: 4). I have decided to utilise a minimalist design that hides the menu unless clicked on as well as the important horizontal scrolling feature (Fig: 5). The website also adapts well when viewed on a mobile device, which is a fundamental consideration as this is a primary means of viewing. The theme also utilises two different typefaces, which creates an aesthetically pleasing means to display my work and lifts it beyond the ‘sketch’ theme that I had been using (Fig: 6).
There are still a couple of elements that I would change, for example, there is an automatic numbering of images within galleries that could become distracting to the reader of the work, so I may look into removing this at some point in the future. I have also hide a lot of the content that was on my old site, including tear sheets, and my published work examples, which is something that will be important to create a solution for display.
Landings
Figure 7: Phil Hill (June, 2020) Example of how to utilise a community display board – Before & After
I have been considering how best to display my work for the landings exhibition with the idea of creating a community based display. For example, I quite like the idea of creating a kind of ‘art trail’ approach where the work can be displayed in the places that I took the images. This would create an opportunity for the community to view the work in situ. It also creates a re-tracing of the journey that I was making during the process of creating the work, which would hopefully create meaning and connection to the people and place. There are two ways that I though could work well for this. Firstly, during my walks around the local area that I live, I noticed a number of community boards for displaying local information, one method of display could be to ‘take-over’ these displays and present my portraits (Fig: 7). Secondly, an idea that is more grand in approach could be to display large scale prints in the locations that they were taken that could either be discovered by the people using the facilities, or be part of an art trail (Fig: 8). In addition to these approaches, there is an opportunity to support the display with a small publication or catalogue of the exhibition that includes a map of the art trail. I could also incorporate a workshop where participants could walk the art trail with me and we can discuss community engaged photography projects.
Current situation
Owing to the ongoing restrictions, my concern is that these ideas are simply not feasible so my intention is to utilise what I have developed for my online platform with the aim to utilise it in an effective local manner. Now that I have established a professional presence with my updated website, I want to use the landings exhibition as a means of self-marketing as well as the online gallery having the potential to outlast the 7-day exhibition itself. Local community engagement is still important to the work and its dissemination so my intention is to seek local means for disseminating the exhibition as opposed to merely adding a link and some images to Instagram. An example of this could be by utilising the local network within Watford like the community noticeboard ‘Next Door.’ There is also an opportunity to contact ‘Watford BID,’ who promote local events. This might be quite valuable as I could also work with them in the future for such promotion. Having an online gallery in place for a year also creates an opportunity for visitors throughout the 12 months.
My intention is to support my exhibition gallery with potentially a downloadable publication of the work or even a physical version that can be purchased through my website. This is not something that I have done before but am keen to explore, building on the experience of creating zines.
How much you consider the audience when making your work?
This question is something that I think that I have been answering, yet possibly not really in enough detail. People do seem to respond well to my work, however I find it increasingly difficult to ‘break through.’ Potentially, the presentation of my online portfolio could have been a factor as it is fundamental that the work should be presented in a professional way. There of course could be innumerate reasons for the work not cutting through, however it could very well be that I am actually not considering the audience of it. Defining who wants to consume my photography is key to the success of the work.
How much you would allow a curator to influence the reading of your work?
Considering the above, I think it would be important to engage with others who might be more experienced art curation than me. It is important to maintain my intentions and how I wished for the work to be read when I created it. However, it is important to remember that I also do not have exclusive rights over the reading of my work, that is an impossibility. It is also useful to engage with other professionals in the dissemination of the work, primarily because as the artist, I will be very close to the project and may not see the value in particular sequences.
How curators could be useful to your practice?
Vanessa Winship on discussing her first book, stated that although she valued the opportunity and process of making the book, she felt that she was having to compromise more than she would have liked (Winship in Smith, 2015). Experince may have played a part in this leading to a lack of compromise in making the decisions about her own work. I do stand by the need to work with other professionals however, expertise in fields I am not familiar in is ultimately invaluable. For Jack Latham’s ‘Sugar Paper Theories’ exhibition at the Royal Photographic society (Latham, 2019), curator Mark Rawlinson discussed the differences between the exhibition over the book, noting that the linear nature of the book allows only for one way to consume the narrative of the book, whereas the exhibition opens up multiple ways to view and construct a narrative from the work as the audience is freed up to walk around the space and consider the images presented as they see fit. According to Rawlinson the non-linear conspiratorial narrative of ‘Sugarpaper Theories’ is a particularly good example of how two successful sequences can work (Rawlinson & Latham, 2019). That exhibition did feel like there was a good collaboration happening between Latham and Rawlinson, which led to its ultimate success.
*
I am considering moving this blog onto the new theme, however I may not do this during the MA. Primarily because I would not want to break anything!
Bibliography
Latham, J., 2019. Sugar Paper Theories. Bristol: Royal Photographic Society.
Rawlinson, M. & Latham, J., 2019. Sugar Paper Theories Gallery Walk & Talk. Bristol: Royal Photographic Society.
Winship, V., 2015. A Small Voice: Conversations with Photographers – 082 – Vanessa Winship: “And Time Folds” Special [Interview] (11 September 2015).